Womaness, a new menopause brand, secured a $4 million funding round boasting investment from both Obvious Ventures and Unilever Ventures, who led the round.
WHO: Womaness is an innovative collection of modern menopause products co-founded by Sally Mueller and Michelle Jacobs who both built their careers around building brands for women. Womaness is the first line of modern menopause products developed for women, by women that offer solutions from head to toe (and everything in between). The Womaness line includes 13 products, all under $40, across the skin and body care, feminine care/sexual health and supplement categories.
Unilever Ventures is the venture and growth capital arm of Unilever. They empower a new breed of forward-thinking entrepreneurs with big ideas, to help them build strong brands or technology solutions that stand out and move the world forward. They bring unrivalled expertise and leadership in the consumer goods industry, from the factory to end-user.
WHY: Womaness is using the funds towards building their team, content creation, marketing and product innovation.
IN THEIR OWN WORDS: “We’re honored to have a world-class set of investors who share our vision for modernizing menopause via a collection of products with purpose that offer solutions from head to toe—as well as providing essential information and unlimited inspiration. There’s tremendous potential to service the needs of this generation of women who deserve more and better, and we’re proud to do it with efficacious products formulated with proven clinically-tested ingredients, boasting chic, stylish packaging and inviting imagery., said Sally Mueller, co-founder and CEO, Womaness.
Gabe Kleinman, Head of Portfolio Services & Marketing, Obvious Ventures, said, “Womaness marks yet another positive shift toward a new, more considered consumer culture defined by built-to-last brands. Obvious continues to be big believers in omni-channel businesses like Womaness that are reimagining entire categories—especially overlooked ones like menopause—to better meet consumer demand in healthy, sustainable ways.”
Rachel Harris, Director, Unilever Ventures, said, “Changing consumer attitudes towards female health and, specifically, menopause means that this historically underserved category is ripe for disruption. Womaness provides a modern, holistic and elevated approach to menopause. With its affordable price positioning and omnichannel distribution strategy, the brand is well positioned to reach as many women as possible. From my first interactions with Sally and Michelle, it quickly became apparent that these were founders I wanted to support realize their vision, and I am thrilled to have the opportunity to do so.”
DETAILS:
